10bet Affiliates Terms and Conditions ("Affiliate Terms")
Welcome to the 10bet Affiliate Programme (the "Programme"), an affiliate programme operated by Water Tree Limited (Gibraltar Reg. 112998), located at Suites 7B & 8B, 50 Town Range, Gibraltar, GX11 1AA ("10bet," also referred to in these Affiliate Terms as "we" or "us").
These Affiliate Terms are a binding contract between you and 10bet which govern your participation in the Programme. By participating in the Programme, you agree to be bound by the most current version of these Affiliate Terms, which we may amend from time to time. The most current version of these Affiliate Terms will be posted on the Programme web site here: https://partners.10bet.com/terms_and_conditions.asp
It is your responsibility to ensure that you are familiar with the most current version of these Affiliate Terms, and your continued participation in the Programme after we post an updated version of these Affiliate Terms shall constitute your express agreement to be bound by the updated Affiliate Terms. In the event you do not agree with the updated Affiliate Terms, your only recourse shall be to terminate your participation in the Programme.
If you have any questions or concerns about these Affiliate Terms or the Programme, please send an email to: email@example.com.
In these Affiliate Terms, the following words and expressions shall have the following meanings:
Affiliate: A natural or juristic person who has registered and is accepted by us as a member of the Programme. Where the context requires, these Affiliate Terms occasionally refer to the Affiliate as "you."
Affiliate Site(s): A website (including any WAP, mobile or tablet version of the website), social media page and/or blog which is owned or operated by an Affiliate and used for the purposes of generating online traffic and referrals to 10bet in accordance with these Affiliate Terms.
Affiliate Tracking Link: a unique tracking URL that we provide to each respective Affiliate for the term of these Affiliate Terms, through which we shall track New Customers and calculate Affiliates' commission.
Applicable Taxes: Any taxation, levy or similar mandatory payment (including gaming taxes and value added taxes) levied or charged on revenue, turnover, deposit or similarly driven by New Customer activity or activity volume.
Approved Marketing Activities: Any lawful marketing activity conducted in compliance with these Affiliate Terms which has been approved in writing by an authorized 10bet representative.
10bet Marks: Any trademark owned by 10bet or its affiliated companies and licensors, including but not limited to: 10bet, 10bet Casino and 10bet Sports.
10bet Site(s): Any 10bet operated website, including any website operated by Blue Star Planet Limited and Ocean Star Limited, in connection with which 10bet makes Marketing Materials available to Affiliates through the Programme for the purpose of the Affiliate performing affiliate marketing services in accordance with these Affiliate Terms.
Chargeback: Where a New Customer, a credit card issuing bank, or any other third party payment solution provider effects a reversal of charges in relation to a credit card or purchase transaction.
Confidential Information: Any information of whatever nature, which has been, or may be, provided by 10bet in connection with the Programme, whether oral, in writing, or in electronic form, including, without limitation, business or financial data, know-how, processes, reports, customer lists, price lists, Commission payment reports, and any other materials containing, reflecting, or generated from any such information.
Commission: The commission earned in connection with the affiliate marketing activities performed in accordance with these Affiliate Terms.
Deductible Costs: Any third party costs incurred by 10bet in connection with the operation of the 10bet Sites which are attributable to the activity of any New Customer(s), including but not limited to any payment processing charges, license fees, software royalties, and other applicable third party payments.
Fraudulent Activity: A deceptive act or omission which is, in the sole discretion of 10bet, performed in order to secure for the Affiliate or any third party, a real or potential, unfair or unlawful advantage; or any conduct that 10bet, in its sole discretion, determines to be, fraudulent, deceptive or dishonest, which shall include, but shall not be limited to: promotion abuse, system manipulation, fraudulent credit card transactions, Chargebacks, Match Betting/Arbitrage Betting, unauthorised use of third-party accounts, false or automated account creation and any collusion or cheating, or facilitation thereof, by an Affiliate or a New Customer.
Fraud Costs: Any costs, damages or loss arising as a direct or indirect result of Fraudulent Activity.
Gross Win (Sports & Casino): Total revenue generated by 10bet as a result of all wagers placed by a referred New Customer, less pay-outs. For Sports, this is the total revenue from settled bets placed by referred New Customers, less pay-outs.
High Roller: A New Customer who has won 10,000 Euros (or a currency equivalent) or more on any of the 10bet Site(s) in any calendar month.
Inactive Affiliate: An Affiliate who has: (i) not logged into its account with the 10bet Affiliate Programme Portal for ninety (90) consecutive days; or (ii) not generated a minimum of five (5) New Customers in any three (3) consecutive calendar months.
Incentivized Traffic: Traffic or New Customer activity generated as a by-product of promising some form of compensation or incentive for taking an action on, or in relation to, any 10bet Site, including but not limited to registering a new account, depositing or wagering.
Intellectual Property: Trademarks, service marks, trade names, logos, designations, copyrights, trade secrets, patents and any other proprietary rights owned by or licensed to 10bet.
Marketing Material: Banners, URLs, text, graphics and/or other promotional materials made available for marketing purposes through the Programme Portal.
Match Betting/Arbitrage Betting: Any method of betting or wagering which is intended to give players a guaranteed win with no risk, including but not limited to the use of free bets.
Net Revenue: Gross Win, less Progressive Contributions (progressive games only), less bonuses awarded, less Non-Cash items, less Fraudulent Activity, less Deductible Costs and Applicable Taxes.
New Customer: A natural person who is at least 18 years old that the Affiliate directs to a 10bet Site who:
Non-Cash Items: Value of free credits handed out to New Customers, or any other direct costs incurred to maintain the loyalty of a New Customer.
Programme Portal: The website used by 10bet to manage the Programme, currently located at http://partners.10bet.com/.
Progressive Contributions: The percentage of revenue generated on any progressive game that is paid by 10bet into a progressive pool.
Prohibited Site: Any website, forum, social media platform or other communications medium, regardless of type, upon which the advertisement of gambling-related activity is unlawful or otherwise prohibited.
Second-tier Affiliate: A natural or juristic person who is recruited by an Affiliate to serve as a sub-affiliate and who is linked to your Affiliate account.
Spam: Unsolicited e-mail, SMS or other communication sent indiscriminately to one or more mailing lists, individuals, forum or newsgroups.
Unsuitable Site: Any website, forum, social media platform or other communications medium, regardless of type, which is: aimed at children; intended to appeal to minors; promotes or glorifies violence; promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; promotes illegal activity; violates or enables the violation of intellectual property rights; violates the rights of privacy of others; is obscene or contains explicit sexual content; contains or promotes any unlawful behaviour or content; contains or provides links to malicious or harmful software, keyloggers, trojans, viruses or malware; or which 10bet believes, in its sole discretion, may bring 10bet or its affiliated companies and brands into disrepute, or which may prejudice the interests of 10bet or its affiliated companies and brands.
1. Joining the Programme
1.1 If you are not already registered as a 10bet Affiliate and wish to participate in the Programme, you must first submit a completed application on the 10bet Affiliate Programme Portal located at: http://partners.10bet.com/registration.asp. By submitting an application, you hereby represent and warrant that:
1.2. Within a reasonable time after we receive your completed application, we shall evaluate and confirm the status of your application. All decisions are final and are in 10bet's sole discretion.
1.3. You undertake, that if there should, at any time during your participation in the Programme, occur any event which may cause any of the above warranties to become false, or which may prevent you from wholly fulfilling your obligations in accordance with these Affiliate Terms, you shall promptly notify your 10bet affiliate account representative, and 10bet shall be entitled to terminate your participation in the Programme immediately, without the requirement to make any further payments to you.
2. Your Use of 10bet's Marketing Materials
2.1. In the event that you are accepted as an Affiliate into the Programme, 10bet shall, during the course of your participation in the Programme and subject to your compliance with these Affiliate Terms, grant you a non-exclusive, non-transferable, revocable, limited right and license to distribute the Marketing Materials on your Affiliate Website for the sole purpose of referring New Customers to 10bet Sites in return for Commissions. You may not use or distribute the Marketing Materials for any other purpose unless you have received our express written approval to conduct Approved Marketing Activities, which we may approve or reject in our sole discretion.
2.2. All Marketing Materials shall be made available to you through the 10bet Affiliate Programme Portal and may be updated by us from time to time. You undertake and agree that you shall only use the current versions of the Marketing Material and shall promptly discontinue the use of any Marketing Material which is out of date or no longer available on the Programme Portal. It is your responsibility to check the Programme Portal for updated Marketing Material on a regular basis.
2.3 You undertake and agree that you will not modify any of the Marketing Material which is made available to you and that you will not, without our specific written approval, market or promote 10bet using any promotional materials not provided or approved in writing by 10bet.
2.4 In the event 10bet designates any Marketing Materials as subject to particular restrictions (for example, campaign start/end dates, demographic limitations, etc.), you undertake and agree that you shall only use the Marketing Materials in accordance with such designated restrictions.
2.5 Your marketing activities shall strictly comply with the 10bet Affiliate Marketing Rules, which set out additional standards, restrictions and guidelines applicable to marketing activities in connection with the Programme and form an integral part of these Affiliate Terms (the "10bet Affiliate Marketing Rules"). 10bet operates a "1 strike policy" and any breach of the 10bet Affiliate Marketing Rules shall result in your immediate termination from the Programme (without derogating from any other remedy available to 10bet pursuant to these Affiliate Terms or the applicable law).
3. New Customer Tracking and Reports
3.1. You are responsible for ensuring that all referred customers are properly tagged with your Affiliate Tracking Link. You will not receive credit for New Customers who are not properly tagged or who we are unable to otherwise properly associate with your Affiliate Tracking Link.
3.2. We shall track all New Customer activity relevant to the calculation of your Affiliate Commissions. You agree that our statistics and calculations in relation to the tracking of New Customer activity and the calculation of your Affiliate Commission shall be final.
3.3. We will provide you with online access to reports of New Customer Activity through the Programme Portal. The form, content and frequency of our reporting may vary from time to time, at our sole discretion. Generally, "impressions" and "clicks" are updated every few minutes, while "daily registrations", "deposits" and all other New Customer KPIs are updated once a day at 00:00 GMT.
4. Your Obligations
4.1. As a condition of your participation in the Affiliate Programme, you undertake, warrant and agree that all use of the Marketing Materials and all activities undertaken in connection with the Affiliate Programme shall be lawful and in strict accordance with these Affiliate Terms and any Special Terms (as defined below) set out in the Programme Portal.
4.2. As a condition of your participation in the Affiliate Programme, you further undertake, warrant and agree that you shall not conduct any activities in connection with any Unsuitable Site or any Prohibited Site.
4.3. You agree to use your best efforts to market and promote the 10bet Sites in a manner consistent with good business ethics and in good faith towards 10bet.
4.4. You acknowledge that your promotion of the 10bet Sites has the potential to inflict substantial damage to 10bet, the 10bet Sites and 10bet's reputation and goodwill, and that you shall at all times act in a manner that will not harm the reputation and goodwill of 10bet.
4.5. You shall not: (a) undertake any action which may have a detrimental impact on the ability of 10bet to be qualified for or to hold or maintain any licence, permit or approval granted, or to be granted, by any competent authority, or (b) undertake any action which could reasonably be construed as bringing 10bet into Material Disrepute, where "Material Disrepute" means any condition which could reasonably and objectively be seen to create a material negative perception of the integrity of 10bet, the 10bet Sites or the Programme.
4.6. We prohibit any Affiliate activity in connection with any content or material which contains: (a) the intellectual property of others for which the Affiliate is not properly licensed to use; (b) information that is unlawful, harmful, threatening, obscene, discriminatory, scandalous, fraudulent or offensive; (c) any information that may subject 10bet to any cause of action, in law, equity or otherwise; or (d) any information which 10bet, in its sole discretion, determines to be objectionable, harmful, in bad taste, or potentially damaging to the interests and goodwill of 10bet or the Programme.
4.7. Your activities must not involve any marketing or promotional activity which may have the potential to deceive, confuse or mislead users, or which may infringe on any third party rights, including the rights of privacy, publicity, or Intellectual Property rights. You shall ensure that the Marketing Materials are displayed only in connection with web sites and materials which are lawful, proper, professional and tasteful.
4.8. Your Affiliate Site(s) must not copy the look and feel of the 10bet Sites or have the potential to cause the impression that any sites or landing pages used by you are owned, operated or affiliated with 10bet or any of its associated brands. You are not entitled to present any 10bet Marks, logos, graphics or other 10bet materials on your Affiliate Site or marketing materials other than the Marketing Materials provided to you by 10bet through the Programme.
4.9 10bet reserves the right to demand the immediate takedown or modification of any materials that you distribute, or to demand the cessation of any or all marketing activity in connection with the Programme or 10bet, at any time and in 10bet's sole discretion. You agree that we are entitled to review your affiliate marketing activities from time to time and that we may approve/reject marketing methods and Affiliate Sites used by you in our sole discretion. You undertake and agree to provide prompt assistance and full cooperation in connection with any requests made by 10bet in this regard.
4.10 If requested by 10bet, you undertake and agree to provide 10bet with all such information and documentation as we may reasonably require to verify your compliance with these Affiliate Terms, or which we may require for our regulatory or legal purposes.
4.11 You agree that you shall neither offer nor provide incentives (financial or otherwise) to any potential New Customer without the prior written approval of 10bet, excluding the standard promotional programs which 10bet may make available to you from time to time through the Programme.
4.12 You will not knowingly benefit from known or suspected activity not performed in good faith (or alternatively, performed in bad faith), whether or not such activity actually causes damage to 10bet.
4.13 You may not be a party (whether directly or indirectly) to any illegal activity or Fraudulent Activity in connection with your participation in the Programme.
4.14 You undertake and agree to maintain complete records, during and for a period of two years after the termination or expiration of your participation in the Programme, regarding your activity in the Programme and any marketing or promotional activity undertaken in furtherance thereof.
4.15 You acknowledge and agree that in performing your obligations under these Affiliate Terms, you are strictly prohibited from marketing and promoting the 10bet Sites to residents of the Prohibited Territories and you shall exercise all possible technical and operational measures to prevent marketing to residents of the Prohibited Territories.
4.16 You acknowledge and agree that it is your responsibility to keep your Affiliate details (including all Commission payment details), as registered in the 10bet Affiliate Programme Portal, correct and up to date.
4.17 You acknowledge and agree that any breach of the aforementioned obligations shall be deemed a material breach of these Affiliate Terms resulting in your immediate termination from the Programme.
4.18 Unless you have received our prior written consent (which is at our sole discretion), you must not promote the 10bet Site(s) through purchasing media placements which includes without limitation using any advertising exchanges, programmatic networks or advertising networks. We may withdraw our written consent at any time, at our sole discretion, and in such event, for the avoidance of doubt this Section 4.18 shall immediately begin to apply.
4.19 Any Affiliate who has a mobile application, must ensure that such mobile application's name does not include any words or images identical or similar to any of our or any of our group companies trademarks or trade names from time to time, which includes but is not limited to "10bet" or any word similar to the name of the 10bet Site(s) or any other sites or applications owned or operated by us or any of our group companies. Any Affiliate in breach of the foregoing hereby agrees that if requested by 10bet it will immediately remove such mobile application from the relevant store or immediately remove such infringing words or images (with either such option being at 10Bet's discretion) from the mobile application's name. If you are in breach of the foregoingand we may suspend your participation in the Programme. In addition, we reserve the right to terminate these Affiliate Terms and your participation in the Programme as well as retain any unpaid Commissions and we and we will not be liable to pay any further Commission to you.
5. Direct Marketing
5.1 You must never send any SMS communications or messages through whatsapp, telegram, signal or anything similar thereto, regarding the 10bet Site(s) or which uses the Marketing Material.
5.2 Subject to Section 5.1, you will not send any direct marketing communications (including, without limitation email, etc.) relating to 10bet, the 10bet Sites or the Programme, without explicit prior written approval from 10Bet ("DM Approval"). The DM Approval is at 10bet's sole discretion and 10bet may require the Affiliate to provide its intended list of recipients ("Recipient List") to 10bet, for the purpose of 10bet reviewing the proposed Recipient List against its self-excluded customers. The Affiliate hereby undertakes to follow 10bet's instructions relating to removal of self-excluded customers from the Recipient List.
5.3 If an authorisation in accordance to section 5.2 was received from 10bet, you further warrant and represent that you will not send any marketing email or other communications relating to 10bet, the 10bet Sites or the Programme to any person known to you as having entered into a self-exclusion agreement with any remote gambling operator.
5.4 The Affiliate undertakes that it's direct marketing communications comply with all applicable data protection, privacy and anti-spam legislation, laws and regulation, the UK's Information Commissioner's Office guidance and Maltese Office of the Information and Data Protection Commissioner's guidance.
5.5 You will at all times comply with the requirements of the Privacy and Electronic Communications (EC Directive) Regulations 2003, the Data Protection Act 2018 (UK), Regulation (EU) 2016/679 (General Data Protection Regulation) ("GDPR") , EU ePrivacy Directive 2009/136/EC or any implementing or related legislation of any member state in the European Economic Area, and/or any other related or similar applicable legislation or regulation ("Data Protection Regulation"). 10bet reserves the right to terminate these Affiliate Terms immediately without recourse for you, if you are in breach of this section.
5.6 Without derogating from the generality of section 5.5, you shall ensure that any direct marketing communications (if such were approved pursuant to section 5.2 above) are sent only after providing the recipients with any notice necessary as required under the Data Protection Regulations, and only to such persons who have explicitly given their consent to receive such communications. Such consent shall be recorded by you. Upon 10Bet's request, you shall provide 10Bet with any and all records relating to the affirmative consent obtained by or on behalf of you, and the notices provided to the individuals.
5.7 You shall ensure that any and all marketing material sent by you, or on behalf of you, include a clear and conspicuous notice of the opportunity to opt-out of receiving future communications, in an easy manner. You shall comply with any request to opt-out or unsubscribe from receiving marketing communications, as soon as technically feasible, and in any event within no later than seven (7) days as of the receipt of such request.
5.8 If we incur any cost in connection with Spam sent by you or anyone on your behalf, these costs will be deducted from any Commissions due to you under these Affiliate Terms. Should our costs not be covered by the funds in your account we have the right to offset future Commission payments or pursue other alternative means for obtaining payment from you. Should your Affiliate account not be active, or otherwise not generating Commission payments, then we shall have the right to demand payment directly from you.
5.9 Should you have any questions regarding our Spam policy, or should you wish to report any incidences of Spam please contact us at firstname.lastname@example.org.
6. Legal Compliance
6.1 Your activities shall comply with all applicable laws and industry practices applicable to online marketing; online advertising; and the marketing of online gambling sites, including but not limited to:
Any marketing activities undertaken by you, must also strictly comply with the 10bet Affiliate Marketing Rules. 10bet operates a "1 strike policy" and any breach of these rules and guidelines shall result in your immediate termination from the Programme.
Further, 10bet's total liability arising from these Affiliate Terms and the Affiliate Program will not exceed the total Affiliate commissions paid or payable to the Affiliate under this Agreement.
Nothing in these Affiliate Terms shall be construed to provide any rights, remedies or benefits to any person or entity not a party to these Affiliate Terms.
6.2 Without reservation, you agree that all activities undertaken by you in connection with the Programme will uphold the highest ethical standards including but not limited to the licensing objectives established by the UK Gambling Act 2005:
6.3 It is your obligation to familiarize yourself with the laws, regulations and codes of practice applicable to the activities you conduct in relation to your participation in the Programme. You are required to abide by any applicable laws, regulations and codes of practice applicable to those jurisdictions that you target, provided that in any event you shall also comply with the 10bet Affiliate Marketing Rules.
7. 10bet's Intellectual Property Rights
7.1 10bet and its licensors retain full and exclusive ownership of the 10bet Sites, 10bet Marks, Marketing Materials, any reports, documentation or materials provided in connection with the Programme, and any Intellectual Property rights, associated thereto. No right, title or interest in the foregoing is conveyed hereunder, except for a non-exclusive, revocable, limited license to distribute the Marketing Materials in accordance with these Affiliate Terms. Any rights that are not expressly granted herein are reserved by 10bet and its licensors.
7.2 You acknowledge and agree that 10bet's Intellectual Property will at all times remain the property of 10bet and its licensors. You further acknowledge that you have no claim or right of whatever nature in and to the aforesaid Intellectual Property, other than the limited rights conveyed herein.
7.3 You undertake and agree that you shall not assert the invalidity, unenforceability or contest the ownership of any of the Intellectual Property rights of 10bet or its licensors in any action or proceeding whatsoever and shall not take any action that may prejudice 10bet's or its licensors' rights in such Intellectual Property.
7.4 You undertake and agree that you will not register any domain name that includes, incorporates or consists of any 10bet Mark or any domain name that is confusingly similar to the 10bet Marks. You undertake and agree that you shall, upon request by 10bet, promptly transfer ownership of any domain names registered in violation of these Affiliate Terms to 10bet or any third party designated by 10bet. This obligation shall survive the termination of these Affiliate Terms.
7.5 You undertake and agree that you shall not make any bid on any internet search engine using keywords including the 10bet Marks or words that are confusingly similar to the 10bet Marks.
8. Your Warranties
8.1 By participating in the Programme, you represent, warrant and undertake that:
9. Restricted Territories
9.1 By entering into these Affiliate Terms you undertake that you will not market or promote the 10bet Site(s) to any person located in or in the following jurisdictions Afghanistan, Albania, Algeria, Angola, Australia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belgium, Botsvana, Brazil, Bulgaria, Cambodia, China, Colombia, Croatia, Cyprus, Cuba, Czech Republic, Denmark, Estonia, France and its outlying territories, Ghana, Georgia, Germany, Greece, Greenland, Guyana, Hong Kong, Hungary, Iran, Iraq, India, Israel, Italy, Jamaica, Japan, Kenya, Laos People's Democratic Republic, Latvia, Lebanon, Libya, Lithuania, Macao, Mali, Mexico, Mongolia, Montenegro, Myanmar, Netherlands, Netherlands Antilles, Nicaragua, Nigeria, North Korea, Norway, Panama, Papua New Guinea, Pakistan, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, Somalia, South Africa, South Sudan, Spain, Sudan, Switzerland, Syria, Taiwan, Turkey, Uganda, Ukraine, USA and its outlying territories, Venezuela, Yemen and Zimbabwe (the "Prohibited Territories"), including, but not limited to, sending correspondence, the use of Marketing Materials, off-line advertising and direct marketing any traffic or customers emanating from domains or URLs based in any of these countries.
9.2 You understand and agree that you are not entitled to any Commissions or fees applicable to any activity related to the Prohibited Territories. You further agree that the list of Prohibited Territories may be updated from time to time, and in the event a territory is added to the list of Prohibited Territories, we shall be entitled to cease paying you any Commissions or fees applicable to New Customers from such territories.
10. Commission Calculations
10.1 You are eligible to earn Commission payments in connection with gambling activity by New Customers referred by you, as further set out herein. You understand and agree that we may vary these Commission rates from time to time, in our sole discretion.
10.2 You are only eligible to receive ongoing Commission payments during your participation in the Programme, and only during the time you continue to refer New Customers in accordance with these Affiliate Terms. You will no longer receive Commission payments in the event your participation in the Programme is terminated for any reason.
10.3 You shall receive Commissions based on the Net Revenue generated by the New Customers referred by you during the calendar month across all products as follows, staggered incrementally:
If you refer 15 New Customers in one calendar month, you'll generate commission of 20% of their net revenue for that calendar month. The following month, if you refer 22 New Customers, you'll receive commission of 30% of all your referred customers' net revenues for that month.
11. Periods of Inactivity
11.1 In the event that you fail to refer any New Customer during any consecutive 3 month period, we reserve the right to reduce your Commission rate to a flat rate of no more than 10% of Net Revenue until you introduce a total of 3 New Customers within a 3 month period, at which point (effective upon your referral of the third New Customer) your Commission rate will revert to the standard Commission rates set out above.
11.2 If you become an Inactive Affiliate, 10bet reserves the right to notify you by email to your registered email address that you have become an Inactive Affiliate ("Inactive Affiliate Notice"). If you do not log in to your Affiliate Account for 180 consecutive days following the Inactive Affiliate Notice being sent by 10bet, we reserve the right to terminate these Affiliate Terms and your participation in the Programme as well as retain any unpaid Commissions and we will not be liable to pay any further Commission to you.
12. Cost Per Acquisition (CPA) Payments
12.1 If you are entitled to receive a CPA payment under the terms of a written agreement between you and 10bet, you will receive a one-time CPA payment to be established by 10bet in its sole discretion (the "CPA Payment") for every New Customer you refer who meets the following qualifications:
12.2 Where a Chargeback is received against a New Customer, or issuance of a credit to a New Customer occurs, the Affiliate shall not be eligible for a CPA Payment in respect of that New Customer, and any CPA Payment previously made to you in respect of such New Customer will be deducted from future payments due to you.
12.3 Affiliates shall not be eligible for a CPA Payment in connection with New Customers, residing in the United Kingdom, which are referred to 10bet Sites on the day of the Grand National race or on the day preceding such race ("Race Period"), if such New Customers have wagered on 10bet Sports during the Race Period.
13. General Commission Terms
13.1 We may conduct special promotions related to certain products, services, games, customer activity, special events, and other matters through the Programme Portal from time to time ("Special Promotions") and in connection with same, establish certain additional terms, Commission rates, CPA pay-out rates, incentives, deposit and wagering requirements, or other additional terms and conditions ("Special Terms"). In the event you wish to participate in one of the Special Promotions, you understand and agree that such participation will be subject to the Special Terms, as applicable.
13.2 All payments due to you are based on our own statistics, records and calculations. All decisions made by us regarding the tracking, calculation or payment of your Commissions or other payments shall be made by us in our sole discretion.
13.3 We reserve the right to review all activity in connection with your participation in the Programme for possible Fraudulent Activity or activity which we believe in our sole discretion to be in bad faith or violation of these Affiliate Terms.
13.4 We do not pay for customers who have already registered an account at one of the 10bet Sites. If the customer already exists in our system, or the system of any 10bet Site, you are not eligible to receive any payments in respect of the customer.
13.5 We do not pay fees or commissions in connection with Match Betting, Arbitrage Betting, artificially generated traffic (including Bots) or any roulette playing schemes or casino systems where players are advised on how to play to beat the casino.
13.6 Unless you have entered into a separate written agreement with us permitting such payments, we do not pay for incentivised traffic in any form.
13.7 You will not be entitled to any payment related to any customer activity and/or traffic that we deem, in our sole discretion, to be unlawful, abusive, not generated in good faith, or based on Fraudulent Activity.
13.8 We do not pay for any customer activity related to brand bidding or any activity which we consider to be a breach of our intellectual property rights.
13.9 We reserve the right to pass on any Fraud Costs to your account. These Fraud Costs shall be deducted from any payment owed to you. In the event that the Fraud Costs exceed the amount of payments owed to you, we reserve the right to collect such sums from you directly.
13.10 We reserve the right to refuse any potential New Customer, to close a customer's account, or to take other action which we may deem necessary in order to preserve the integrity or safety of the 10bet Sites. In the event that we refuse, suspend or close any customer's account for any reason, you will not be entitled to earn Commissions in respect of those customer accounts.
13.11 10bet reserves the right from time to time, upon notice to you to convert the commission scheme by which you are paid (i.e. from Commission based on Net Revenue to a CPA Payment or from a CPA Payment to a Commission based on Net Revenue). Without derogating from the foregoing when converting the commission scheme by which you are paid, 10bet shall set the amount of the CPA Payment and the percentage of Net Revenue which you are to receive (as applicable)
14. Payment Terms
14.1 Your 10bet Affiliate account must have a minimum of five (5) New Customers in the prior three calendar months before you may be eligible for any affiliate payment. If you became an affiliate after May 1st, 2021 this Section shall not apply to you.
14.2 You will only be paid an affiliate Commissions payment once you have a balance of at least 100 EUR owing to you.
14.3 If you have selected wire transfer as your method of payment, you will only be paid by bank wire if the total amount owed is 500 EUR or more (or the local currency equivalent). If the total amount owed is less than 500 EUR (or the local currency equivalent), you can receive payment by Skrill or Neteller.
14.4 If you are eligible for an Affiliate Commissions payment, we shall process the fees earned by you in the previous calendar month by the fifteenth working day of the following month.
14.5 We shall not be liable to you in any amount whatsoever for late payments due to technical, third party or any other unforeseen events.
14.6 Payment shall by default be made to you in Euros , however, payments may upon request also be processed in US dollars and GB pounds at the market exchange rate (the xe.com mid-market rate) on the date that the payment report is compiled by 10bet (between 2 nd and 5 th day of the following month).
14.7 You shall not change your payment details after the end of the calendar month in respect of which payment is being made.
14.8 You are responsible for the reporting and payment of any taxes, tariffs or other governmental fees, charges or levies applicable to any Commission payable to you in connection with your participation in the Programme. All amounts payable to you are exclusive of all sales, use, value-added, withholding, and other taxes and duties. You undertake and agree to promptly reimburse 10bet for any and all taxes or duties that 10bet may be required to pay in connection with your participation in the Programme, except for taxes payable on 10bet's net income.
14.9 We reserve the right to change the fee payment schedules and methods of calculation at any time, in our sole discretion.
15. Negative Carry-Over
15.1 Unless otherwise agreed to by 10bet in writing, in the event that the total Net Revenue from your referred New Customers is negative for a given calendar month, the negative balance will be carried over from month to month, until a positive balance is achieved (i.e., until such time as the negative balance has been fully set-off against future positive amounts generated by your New Customer referral activity) ("Negative Carry Over Policy").
15.2 In the event that you are not eligible for an Affiliate Commissions payment or you are Inactive Affiliate, and you carry over a positive total Net Revenue amount for a given month, any negative total Net Revenue from the following calendar month shall be offset against the positive total Net Revenue carried over from the previous month.
15.3 In the event that you are paid Commissions based on Net Revenue and we agree in writing that Sections 15.1 and 15.2 will not apply to you the following shall apply: in the event that the total Net Revenue generated by any High Roller is negative for a given calendar month, the negative balance will be carried over from month to month, until a positive balance is achieved (i.e., until such time as the negative balance has been fully set-off against future positive amounts generated by such High Roller) ("High Roller Policy"). 10bet may at any time notify you that the High Roller Policy shall no longer apply and in such instance the Negative Carry Over Policy and Sections 15.1 and 15.2 shall automatically apply which includes without limitation to any negative balance of a High Roller at such time.
16. Affiliate Networks
16.1 If you are joining the Programme in the capacity of an affiliate marketing network, you represent, warrant and undertake that the terms and conditions of your marketing network are at least as restrictive as those set out herein, and that you shall be responsible for all activity undertaken by your affiliates. 10bet reserves the right in its sole discretion to request written documentation of your compliance with this clause, and your failure to promptly provide such documentation upon request shall be deemed a material breach of these Affiliate Terms.
17. Ownership of Customer Data
17.1 You acknowledge and agree that all information relating to any referred customer is the exclusive and sole property of 10bet and/or its affiliates and that you shall have no rights therein whatsoever excluding any information that you gather independently, outside of your participation in the Programme.
17.2 You acknowledge and agree that any data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.
18.1 All rights and licenses granted to you hereunder are non-transferable and non-sublicensable, save that you may assign or delegate any of your duties or obligations to a sub-affiliate approved in writing by 10bet (the "Sub-Affiliates"). 10bet reserves the right in its sole discretion to require your Sub-Affiliates to join the Programme as a condition of their undertaking any activities as a Sub-Affiliate.
18.2 You are responsible for ensuring that all activity of any Sub-Affiliates is in full compliance with these Affiliate Terms, and any duties and obligations applicable to you hereunder shall equally apply to the Sub-Affiliates. Between you and 10bet, you shall be solely responsible for ensuring the full compliance with these Affiliate Terms by Sub-Affiliates, and you shall remain solely responsible for any acts or omissions of your Sub-Affiliates in violation of these Affiliate Terms.
18.3 The commission due to you in respect of the activity of any approved Sub-Affiliate shall be agreed expressly in writing by 10bet. Interested Affiliates may contact their dedicated account manager or the 10bet support team at email@example.com. You shall not receive any other payment or compensation from such Sub-Affiliates under these Affiliate Terms, and you are not entitled to receive any payment from any second tier Sub-Affiliates or any other tier of affiliates other than a single tier of Sub-Affiliates.
19. Restriction on Activities by Related Persons / Entities
19.1 In order to prevent the potential for abuse and Fraudulent Activity, 10bet does not pay Commissions for customer referrals in certain circumstances, such as when you have an existing relationship with the referred customer. While decisions shall be taken on a case-by-case basis, we provide for illustration purposes the following non-exhaustive list of scenarios where Commissions shall not be paid:
20. Account Security
20.1 You are responsible to guard the security of your Programme username and password, and may not share your login details with any third party. You shall be solely responsible for all activity occurring under your Affiliate account.
20.2 We may require you from time to time to positively verify your account details in order to receive continuing Commissions or to prevent Fraudulent Activity in connection with your account. This is to protect both you and us from potential illegal or Fraudulent Activity. This verification process may require the submission of additional personal documentation proving identity, payment and physical address details.
21.1 During your participation in the Programme, we may share with you certain Confidential Information owned by 10bet or its licensors. You undertake and agree that you will not use the Confidential Information for any purpose other than to discharge your obligations to 10bet in accordance with these Affiliate Terms, and that you will not publish or disclose the Confidential Information to any third party without our express written permission.
21.2 You undertake and agree to take all reasonable measures to maintain the confidentiality of our Confidential Information, which will in no event be less than reasonable care.
22. Money Laundering; Anti-Bribery
22.1 You undertake and agree that your participation in the Programme shall not, directly or indirectly, encourage, benefit from, or be party/privy to, any money laundering or related illegal activities. 10bet strictly prohibits, and undertakes efforts to prevent, money-laundering activities and other activities that may facilitate money-laundering or the funding of terrorist or criminal activities in connection with the Programme. You hereby agree to provide 10bet or its designated agents with all requested assistance and documentation in connection with such efforts, including but not limited to: (a) for individuals, copies of your current: passport, driving licence, utility bill, bank statement, or other documents; or (b) in the case of a corporation, copies of: the company's certificate of incorporation, constitutional documentation, identity of the directors, officers and beneficial owners of the company. You agree that 10bet may undertake independent identity verification procedures in its sole discretion which may include the procurement of information from public or private sources for identity verification and crime prevention purposes.
22.2 You understand and agree that some jurisdictions in which we operate have strict laws on money laundering that may impose an obligation upon us to report you to the federal or local authorities within such jurisdictions if we know, suspect or have reason to suspect, that any transactions in which you are directly, or indirectly, involved, involve funds, derived from illegal activities, or are intended to conceal funds derived from illegal activities or involve the use of the Programme to facilitate criminal activity.
22.3 You understand and agree that, if we have any knowledge, belief or suspicion that any money laundering or illegal activity may have occurred, we may at our absolute discretion: (a) immediately suspend, deregister or terminate your membership of the Programme; (b) decline to pay you any further Commission and/or (c) report you to the aforementioned federal or local authorities should we, in our absolute discretion, determine that we are obliged, by law, to do so.
22.4 10bet is committed, in accordance with its zero-tolerance policy for bribery and corruption (the "Anti Bribery and Corruption Policy"), to ensure that all of its activities and the activities of all of its Affiliates and business partners comply with all applicable laws and regulations and accord to the highest principles of corporate ethics. Accordingly, in performing your activities under these terms, you undertake to comply with all applicable laws related to the fight against bribery and corruption and shall not offer, promise, give, authorize, solicit or accept any undue pecuniary or other advantage related to any prospective New Customer "impressions", "clicks", "acquisitions", "installations", "views", "leads", "registrations" payments made under these Affiliate Terms or otherwise. 10bet shall immediately terminate these Affiliate Terms if it determines, in its sole discretion, that any of your activities do not fully comply with this Anti Bribery and Corruption Policy.
23.1 You shall defend, indemnify, and hold us and our directors, officers, employees, and representatives harmless from and against any and all liabilities, losses, damages, and costs, including reasonable attorney's fees, resulting from, arising out of, or in any way connected with your performance of your duties and obligations under these Affiliate Terms, the performance of your Sub-Affiliates' duties and obligations under these Affiliate Terms, or any breach by you or a Sub-Affiliate of these Affiliate Terms or any warranty, representation, undertaking covenant, or agreement contained in these Affiliate Terms.
23.2 In the event we are subject to any third party claim or investigation as a result of the activities of you or any Sub-Affiliate in connection with these Affiliate Terms, we reserve the right to withhold any Commission, fee or other amount due, as an offset against any cost or liability which may attach as a result of such claim or investigation, in addition to any other remedy available to us.
24. Disclaimer of Warranty
24.1 We make no express or implied warranties or representations with respect to the Programme, the Marketing Material, the Programme Portal, or any 10bet Site, including, without limitation, any warranties of fitness, merchantability, legality, non-infringement, or any implied warranties arising out of the course of performance, dealing, or trade usage. In addition, we make no representation that the operation of our site (including any tracking mechanisms) will be uninterrupted or error-free, and we make no guarantees regarding the amount of Commissions which may be generated as a result of your participation in the Programme. We will not be liable for the consequences of any such interruptions or errors. Please note that in the event of a systems or technical malfunction leading to incorrect balances showing on Affiliate's account or otherwise, 10bet reserves the right to manually correct this error and pay to Affiliate the correct amount.
25. Limitation of Liability
25.1 Except in the event of: (a) bodily injury or death caused by 10bet's negligence, or (b) any liability which cannot be excluded as a matter of law, 10bet's total and aggregate liability towards Affiliate or any third party, whether in an action based on contract, tort, warranty or any other legal theory, shall not exceed the amount of fees or Commissions generated by you during the twelve month period prior to the incident giving rise to liability, and (ii) in no event will 10bet be liable toward Affiliate or any third party for any special, indirect, incidental, punitive or consequential damages, including but not limited to damages for loss of profits, business, revenue, or economic advantage.
26. Term and Termination
26.1 These Affiliate Terms will come into effect upon your submission of your registration to the Programme and shall continue until your participation in the Programme is terminated for any reason.
26.2 Either party may terminate these Affiliate Terms for convenience at any time, effective upon written notice to the other.
26.3 Any notice of termination shall be given in writing by either Party to the other. For purposes of notification of termination, delivery via e-mail is considered a written and immediate form of notification and the Affiliate Terms shall accordingly terminate with immediate effect.
26.4 In the event of termination of these Affiliate Terms for any reason:
26.5 Upon termination for any reason, you shall cease to be entitled to receive any further Commissions.
26.6 In the event we terminate your participation in the Programme as a result of a breach of these Affiliate Terms by you, we shall retain any Commission owed to you and we will not be liable to pay any further Commossion to you. In the event we terminate your participation in the Programme as a result of Fraudulent Activity or activities which we believe to be unlawful or in bad faith, we shall retain any Commission owed to you and we will not be liable to pay any further Commission to you. In addition, we reserve the right to recover any payments previously made to you and seek the recovery of all costs incurred in the investigation of such activities and the closure of your account, in addition to any other rights and remedies available at law.
27.1 Any notice or communication hereunder shall be in writing, sent via e-mail to the party's designated address. All notices shall be in English, effective upon sending.
The designated e-mail address for 10bet Affiliates is: firstname.lastname@example.org
Your designated e-mail address is the e-mail address provided by you at the time of registration or as updated thereafter with the Programme.
28. Sale of Your Business
28.1 If you wish to sell, or otherwise dispose of the shares or assets of your Affiliate business to a third party (or conclude any transaction of a similar nature with a third party that will result in an effective change in control of your business) you shall be required, prior to completing the sale, disposal or transfer, to:
28.2 You agree that we shall have sole discretion to approve or reject any proposed assignment, novation or transfer of your rights under these Affiliate Terms to any prospective purchaser or third party.
28.3 Any approval of your request to novate or transfer your rights to any third party will terminate your enrolment in the Programme on the date of transfer.
28.4 If we reject the intended purchaser as an Affiliate of the Programme and you nevertheless decide to proceed with the sale/change of control or transaction contemplated above, then we reserve the right to terminate your enrolment in the Programme immediately.
29. Relationship of Parties
29.1 You and 10bet are independent contractors, and nothing in these Affiliate Terms will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties.
29.2 You shall not make any claims, representations, or warranties in connection with us and you shall have no authority to, and shall not, bind us to any obligations, unless we agree in writing to be so bound.
29.3 You agree that you are not, and shall not be treated as, an employee with respect to, as applicable, any Internal Revenue Code, Social Security Act, Federal Unemployment Acts, or other federal, state, or local statute, ordinance, rule, or regulation of any country whatsoever similar in purpose to the aforementioned codes and acts.
30.1 During your participation in the Programme, and for a period of 6 months after any termination of such participation, you undertake not, either directly or indirectly, to solicit, or attempt to solicit, divert or hire away any person engaged by 10bet as an employee, contractor or consultant at the time of solicitation or during the 12 month period preceding the solicitation.
30.2 Should you have any doubt as to whether an individual is engaged by 10bet, then you must, prior to attempting any solicitation of such individual, to make a written inquiry of 10bet in this regard. Your failure to confirm the status of any individual prior to a solicitation shall not relieve you from your duties and obligations under this non-solicitation clause.
30.3 You agree that in the event of a breach of this non-solicitation clause, 10bet shall suffer substantial and irreparable harm which may not be adequately compensated for by the payment of damages. As a result, 10bet shall be entitled to seek injunctive relief in any court of competent jurisdiction to enjoin or prevent such solicitation, and that this will not limit any other causes of action or legal redress that may be available to 10bet.
31. Data Protection
31.1 In accordance with the GDPR, 10bet and you are each an independent data controller. No data controller - data processor relationship or joint data controller relationship is created by these Affiliate Terms.
31.2 You hereby warrant and represent that you will at all times comply with the GDPR and any other applicable Data Protection Regulation, including ensuring that personal data of any person which you refer to 10bet: (i) is collected fairly, lawfully and transparently; (ii) is processed in accordance to a lawful condition as set out in the GDPR; and (iii) is protected from loss, theft, accidental destruction or unauthorized access by implementing appropriate technical and organizational measures.
31.3 You shall co-operate with 10bet in order to assist 10bet to meet its obligations under the applicable Data Protection Regulation.
31.4 In the event you become aware of an actual or suspected breach to the security, confidentiality or integrity of the personal data of 10Bet, you shall notify 10Bet within 24 hours of identification of the breach and assist 10Bet in meeting its requirements under Articles 33-34 of the GDPR.
31.5 Without derogating from the generality of section 23 of these Affiliate Terms, you shall defend, indemnify, and hold us and our directors, officers, employees, and representatives harmless from and against any and all liabilities, losses, damages, and costs, including reasonable attorney's fees, resulting from, arising out of, or in any way connected with your breach of any Data Protection Regulation.
32.1 These Affiliate Terms will be governed by the laws of England and Wales without reference to rules governing choice of laws. Any action relating to these Affiliate Terms must be brought in London and you irrevocably consent to the jurisdiction of these courts. In circumstances where these Affiliate Terms are presented in a language other than English, the English language version of these Affiliate Terms shall always prevail.
32.2 Any disputes arising from or in connection with these Affiliate Terms shall, at the request of any Party, be finally resolved in accordance with the rules of the Centre for Effective Dispute Resolution ("CEDR") by an arbitrator or arbitrators appointed by CEDR Notwithstanding anything to the contrary contained in this paragraph, any Party shall be entitled to apply for, and if successful, be granted, an interdict from any competent court having jurisdiction.
32.3 Nothing in these Affiliate Terms confers or purports to confer on any third party any benefit or right to enforce any term of this Contract and the application of the Contracts (Right of Third Parties) Act 1999 is hereby excluded.
32.4 Except as provided in clauses 19.1 ("Authorization of Sub-Affiliates") and 29 ("Sale of Business"), you may not assign or delegate any right, duty or obligation under these Affiliate Terms, by operation of law or otherwise, without our prior written consent. Any attempted assign, transfer or novation by you in violation of these Affiliate Terms is void and shall have no effect. Subject to that restriction, these Affiliate Terms will be binding on, ensure to the benefit of, and enforceable against you and us and your and our respective successors and assigns.
32.5 Our failure to enforce your strict performance of any provision of these Affiliate Terms will not constitute nor be construed as a waiver of our right to subsequently enforce such provision or any other provision of these Affiliate Terms. No waiver will be implied from conduct or failure to enforce any rights and must be in writing to be effective.
32.6 Neither party shall be liable hereunder by reason of any failure or delay in the performance of its obligations hereunder on account of strikes, shortages, riots, insurrection, fires, flood, storm, explosions, acts of God, war, governmental action, labour conditions, earthquakes or any other cause which is beyond the reasonable control of such party.
32.7 The exercise of one or more of the provisions of these Affiliate Terms shall not preclude the exercise of any other provision.
32.8 You acknowledge, confirm, and agree that damages may be inadequate for a breach or a threatened breach of these Affiliate Terms and, in the event of a breach or threatened breach of any provision of these Affiliate Terms, the respective rights and obligations of the parties shall be enforceable by specific performance, injunction, or other equitable remedy. Nothing contained in these Affiliate Terms shall limit or affect any of our rights at law, or otherwise, for a breach or threatened breach of any provision of these Affiliate Terms.
32.9 Whenever possible, each provision of these Affiliate Terms shall be interpreted in such a manner as to be effective and valid under applicable law but, if any provision of these Affiliate Terms is held to be invalid, illegal or unenforceable in any respect, such provision will be ineffective only to the extent of such invalidity, or unenforceability, without invalidating the remainder of these Affiliate Terms or any provision hereof.
32.10 Any headings in these Affiliate Terms are inserted for convenience only and shall not affect its construction.
32.11 These Affiliate Terms constitute the entire agreement between the parties with respect to the subject matter hereof and nullifies all previous understandings, both oral and written, between the parties in respect of the subject matter hereof and shall supersede all previous agreements between the parties, whether made orally or in writing.
10bet Affiliate Marketing Rules
These 10bet Affiliate Marketing Rules (hereinafter: the "Rules") form an integral part of the Affiliate Terms, governing the additional Terms and Conditions applicable to any Affiliate activities undertaken in respect of the websites www.10bet.co.uk ("10bet UK"), or www.10bet.com ("10bet COM").
Any failure to comply with the Rules may result in termination of your participation in the 10bet Affiliate Programme, further, and shall be liable for all claims, damages, expenses, costs, and/or fines incurred or suffered by 10bet in accordance with the Affiliate Terms.
1. Marketing Material
1.1 Affiliates shall not make any changes to the Marketing Materials (as such term is defined in the Affiliate Terms) without 10bet's explicit prior written authorisation.
1.2 Affiliates shall only use the current versions of the Marketing Materials and shall promptly discontinue the use of any Marketing Material which is out of date or no longer available on the Programme Portal. It is your responsibility to check the Programme Portal for updated Marketing Materials on regular basis.
1.3 Without derogating from Section 1.2 above, Affiliates who promote 10bet UK shall only use Marketing Materials which are labeled as "UK-Compliant" in the "Campaign" drop down menu of the Programme Portal, made available after Affiliates select Marketing Tools and then Get your Ads from the Programme Portal's menu.
1.4 In the event that an Affiliate wishes to market a promotion other than by use of the Marketing Materials from the Programme Portal, (ie. as a text), the Affiliates shall always ensure that the Significant Terms and Conditions corresponding to the promotion are displayed near to the mention of 10bet's promotional offer (including hyperlinks).
The current promotions which may be displayed as text by Affiliates, and the corresponding Significant Terms and Conditions which must be included next to them are detailed in Schedule A to these Rules ("Significant T&C Table").
1.5 In the event that 10bet has given you an approval to advertise a promotional offer which is not listed in the Significant T&Cs Table, the Affiliate must ensure that the Significant Terms and Conditions, as communicated to the Affiliate by 10bet through E-Mail, are displayed near the mention of such promotional offer (including hyperlinks).
2. Ad Placement
2.1 Marketing Materials or any other creative materials referring to 10bet (hereinafter jointly: "10bet Creative") must not be placed on websites, or any other type of media, infringing third party rights (including, without limitation: copyrights or other intellectual property rights). This includes any streaming, torrent, or file sharing websites.
2.2 10bet Creative must not be placed on any web pages or any media: (i) providing advice or information on responsible gambling; (ii) which includes sexually explicit, libelous, obscene, violent or otherwise illegal content; or (iii) which promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
3. Age Limitation
3.1 Affiliate shall ensure that 10bet Creative are not placed in or around media that are obviously directed towards persons under the age of 18 ("Children").
3.2 Affiliate shall ensure that 10bet Creative is not placed in any media where Children constitute more than 25% of the audience.
3.3 If Affiliates conduct advertising on media which allows them to use data pertaining to age, interests or other criteria to select recipients of a communication as a means of excluding Children, the Affiliates must take all reasonable steps to reduce the likelihood of Children being exposed to 10bet Creative. Furthermore, in such case Affiliates shall keep evidence of the measures taken and provide it to 10bet upon request.
3.4 Affiliates shall ensure that the media on which they promote 10bet would not likely to be of a particular appeal to children, especially by reflecting or being associated with youth culture. Furthermore, Affiliates shall familiarise themselves with the CAP Advice "Betting and gaming: Appeal to Children" (www.asa.org.uk/advice-online/betting-and-gaming-appeal-to-children.html).
4. Misleading Communications
4.1 Affiliates shall familiarise themselves with the CAP "Guidance on the Rules for Gambling Advertisements" (https://www.asa.org.uk/resource/gambling.html), which contains, among other things, a specific section on "Misleadingness" and "Free Bets", and ensure they comply with its requirements.
4.2 Advertising communications must not be misleading, whether by action or omission. Accordingly, all significant conditions of a promotion, such as eligibly restrictions, deposit requirements, wagering requirements, restricted odds/games and withdrawal limits shall be included in the communication.
5. Recognition of Marketing Communications
5.1 Affiliates must ensure that any marketing communications (including without limitation: advertorial content, social media advertising or direct marketing communication) are clearly identifiable as such. Where such communications are not immediately recognisable as forms of advertising, the Affiliate shall indicate their nature, for example by writing "advertisement feature" in a prominent position within the communication.
5.2 The commercial intent of any marketing communication sent by Affiliates must be clear, whether explicitly or from its context, and the communication must not falsely claim or imply that it is from a customer or someone outside its trade or business.
5.3 Special care shall be given to any marketing communication conducted via social media. In such circumstances, Affiliates must incorporate an identifier, such as "Ad" in the title of the post, or, if only an image is visible at first, the image itself.
6. Social Responsibility
6.1. Affiliates must ensure that all their marketing communications:
6.1.1. are socially responsible, with particular regard to the need to protect children, young persons and other vulnerable persons from being harmed or exploited. In addition, such communications must not portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm, nor condone or encourage criminal or anti-social behaviour;
6.1.2. do not link gambling to seduction, sexual success or enhanced attractiveness;
6.1.3. do not portray gambling in a context of toughness or link it to resilience or recklessness;
6.1.4. do not suggest that gambling can enhance personal qualities, that it can improve self-image or self-esteem, or that it is a way to gain control, superiority, recognition or admiration;
6.1.5. do not exploit cultural beliefs or traditions about gambling or luck;
6.1.6. do not suggest that solitary gambling is preferable to social gambling; and
6.1.7. do not feature anyone who is, or seems to be, under 25 years old.
6.2. Affiliate's marketing communications must not: (i) suggest that gambling can provide an escape from personal, professional or educational problems such as loneliness or depression; (ii) suggest that gambling can be a solution to financial concerns, an alternative to employment or a way to achieve financial security (any references to salary or debts in ads is completely prohibited); (iii) portray gambling as indispensable or as taking priority in life; for example, over family, friends or professional or educational commitments; (iv) condone or feature gambling in a working environment.
7. Other Key Principles
7.1. Affiliate marketing communications which include any comparison with an identifiable competitor must not mislead, or be likely to mislead, the audience about either the advertised product or the competing product.
7.2. Affiliate marketing communications must not create confusion between 10bet and its competitors or between 10bet's product, trademark, trade name or other distinguishing mark and that of a competitor.
7.3. Affiliate marketing communications that include a comparison with an unidentifiable competitor must not mislead, or be likely to mislead, the audience. The elements of the comparison must not be selected to give the marketer an unrepresentative advantage.
7.4. Affiliate marketing communications must not feature a testimonial without permission; exceptions are normally made for accurate statements taken from a published source, quotations from a publication or references to a test, trial, professional endorsement, research facility or professional journal, which may be acceptable without express permission.
7.5. Affiliate marketing communications must not display a trust mark, quality mark or equivalent without the necessary authorisation. Such communications must not claim that 10bet, the marketing communication or the advertised product has been approved, endorsed or authorised by any public or other body. An exception is made if 10bet, the message or the product complies with the terms of the approval, endorsement or authorization.
7.6. Affiliate marketing communications must not falsely claim that 10bet is a signatory to a code of conduct. They must not falsely claim that a code of conduct has an endorsement from a public or other body.
Schedule A: Significant T&C Table
These Terms were last amended on April 28th, 2021.